TikTok is an app that allows you to create and share short videos, usually featuring music in the background. At the time of this writing, it’s a top-15 free app on the App Store with massive adoption worldwide.
In the recent months, we’ve started to play more and more with TikTok because really we believe it has a huge potential and its FUN!
We see it as much, much more than just little kids dancing and lip syncing on their phone, this could be the next snapchat?
THE TIKTOK’S APP IS A GOOD START FOR KIDS TO BECOME FUTURE INFLUENCERS AND CONTENT CREATORS
TikTok provides a framework that makes it easier for people to create content, especially if they don’t know all these advanced programs such as adobe etc.
When TikTok was still Musical.ly, it was the first real social network that reached an audience of first graders. It makes sense, since devices like iPhones and iPads have started reaching younger and younger people.
But the fascinating part is, TikTok is making it easier for them to become content creators. It 1) allows them to create content that they would not otherwise be able to make as easily on their own, and 2) gives them a framework they can play or create within. (and they LOVE IT)
For example, the TikTok app gives people tools like filters, control over video speed, access to professional audio and more. Even if you’re not the best lip-syncer, you can still create something fun on TikTok with a music background.
It’s similar to what Instagram did for photography through filters and other photo editing settings, Instagram made it easier for people to create and distribute photos.
TIKTOK FOUND A NEW DEMOGRAPHIC
TikTok’s success with younger audiences reminds us a lot of Facebook and Snapchat. Facebook first started as a college only platform, and later gained popularity in other age groups. Snapchat did something similar by capturing a younger demographic first, then ageing up.
Snapchat captured the “tween” and teenage audience because it understood two factors that are very important when it comes to teens: (1) it’s not cool to hang out at the same place as your mom and (2) you want to lock your room.
Like Facebook, Snapchat’s app and strategies eventually started to tilt older and become more appealing to a much larger demo. Like every platform, TikTok will likely eventually do the same. Think about when Facebook turned into “your mom’s” or even grandma’s app. In many ways, TikTok is making Snapchat “someone’s older brother’s app” and owning an even younger gateway. But even though it angles younger, it wouldn’t be smart to ignore it. Because eventually, it will age up.
TIKTIK COULD START A CHAIN REACTION FOR OTHER APP CREATERS TO CREATE PLATFORMS THAT GIVE CREATORS A AGENDA TO “CREATE”
We are fascinated by apps that act as “tools” it’s so many good “tools” apps these days, that can unload your work flow.
A big part of Instagram’s value came from the fact that it made it “easier” for people to become photographers. It gave people the option to take pictures from their mobile device, edit it, and share it with friends. Instagram started by building something that was a utility, and then became a social network after building that initial audience. They started by building an app that people could us to express themselves first.
TikTok could be an interesting preview of other platforms that could provide people with a framework to create.
We are fascinated by other apps that could act as utilities first, and then build a social network on top of it, and guess what you can advertise on TikTok as well, so if you want to target kids? Guess where you want to be seen!
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